AMIR PELED - MACCABIAH CHAIRMAN

Dear Chaverim, Shalom!

The Organizing Committee proudly presents this 20TH MACCABIAH BRAND BOOK, created after wide and deep research into our Maccabi World Union and Maccabiah heritage. We trust it will serve you well.

The modern contemporary graphic design of our MACCABIAH 2017 BRAND evokes, respects and honors the grand 85-year tradition and 19 previous editions of our Games, our Zionist Values of identifying with the centrality of Israel in Jewish life in fellowship and solidarity, and the Maccabi Value of striving for excellence in sports and all fields, "Sound Jewish Minds in Healthy Jewish Bodies".

Male and female athletes from the pioneer early period of Maccabiah history depicted in our lively and colorful design symbolize the values of Zionism and Excellence that drive our Games forward to this day.

The Brand Book displays numerous applications of the dynamic MACCABIAH 2017 LOGO to clothing, posters, flags, banners, stationery and other products. We urge you as Heads and Officials of your T.O.'s Delegation to use extensively use and highlight the brand, colors & graphics into which ORGCOMM invested much time and effort.

We are the Maccabi Family – Winners! Working together, we'll make the exciting Maccabiah 2017 Brand our champion product! Chazak v'Ematz!